In today’s highly competitive B2B landscape, having the right tools can make all the difference in your marketing success.
However, with so many B2B marketing tools available, navigating the best options can be overwhelming.
I’m here to help. With years of experience in digital marketing to inform me, I’ve curated a list of the best B2B content marketing tools for 2024.
We’ll cover the key tools you need to implement your content strategy.
These are the tools you need to manage content creation, optimization, analytics, and reporting. Whether you’re looking to streamline your marketing processes or gain valuable insights, these tools will help you elevate your marketing strategy to the next level.
- Speed up your content creation and optimization for successful B2B marketing with specialized tools such as Clearscope, Grammarly, and Yoast.
- Carry out content promotion and distribution with BuzzSumo, Outbrain & Mailchimp.
- Streamline social media management with Hootsuite, Buffer & Sprout Social.
- Manage analytics and reporting via Google Analytics, SEMrush, or Tableau.
- Leverage marketing automation using HubSpot Marketo or Pardot.
- Boost collaboration and project management with top tools Asana, Trello, and Slack.
Now let’s dive deeper and review all the tools you need for B2B marketing that works.
Content Creation and Optimization
For B2B marketing, it isn’t enough to write generic, aimless blog posts and social media content.
The goal is to generate leads, drive sales, and build brand authority, so creating and optimizing high-quality content is critical.
So, you need the right content marketing tools to craft compelling content and ensure it reaches your target audience and drives results.
Some of the best tools for this purpose include Clearscope for content optimization, Grammarly for editing and proofreading, and Yoast for search engine optimization (SEO) in WordPress websites. These tools will help you improve your content’s effectiveness, enhance its visibility, and ultimately increase your ROI.
Clearscope, an AI-powered content optimization tool, is a game-changer for B2B content marketers.
It works by providing data on what makes the top content on a keyword work. It will automatically do keyword research and give insights into how to create articles and blog posts. For example, you’ll get information on your content word count, keyword recommendations, readability, and more.
Clearscope will suggest ways to create content that will help your target audience get the information they need. And the added bonus is that your work ranks higher on search engine results pages.
You’ll get a rating for your content’s performance to ensure it matches the competition at a high level. If your writing gets an A or an A+, you know that your content is well-optimized.
It has an easy-to-use interface and shares valuable data like what keywords you should add, their variations, and their repetition. This is just one way that Clearscope will boost your content strategy and help you stay ahead of the competition. So, invest in it to create relevant and high-ranking content.
In today’s digital world, you can’t afford to share poorly written content.
Bad grammar and poor spelling can put customers off and hurt your brand’s reputation.
This is where Grammarly comes in.
Grammarly is an editing software that ensures your content is polished, engaging, and grammatically correct. It’s also a powerful plagiarism checker that will let you know if your writing is copied from someplace else.
Download it and add its browser extension to use it everywhere. Grammarly will check your spelling, grammar, punctuation, and word choice in real-time. And it works on all online documents and editing platforms.
It will help you nail a specific tone of voice and ensure that your content is readable.
You can make changes and improvements in real-time as you write. Whether you’re crafting blog content, social media posts, ebooks, or something else, Grammarly is an indispensable tool for B2B marketers.
For WordPress users, Yoast is the go-to plugin for search engine optimization.
It offers a free and premium version to optimize your content for search engines without the need for external research.
Yoast gives you real-time feedback in the form of an SEO score. It will analyze your content’s SEO performance and offer actionable suggestions for improvement.
For example, it will let you know if you have to add links, add the keyword phrase in the right places, add images, and so on. And it will do this in 19 languages. Meaning that Yoast creates the best chances of your content appearing as top content for different searches.
Content Promotion and Distribution
Creating high-quality content is only half the battle; promoting and distributing your content effectively is the other half.
B2B companies need to leverage powerful content promotion and distribution tools to make sure that they reach the right people. Having a good distribution strategy means you’ll drive more traffic, leads, and conversions.
BuzzSumo, Outbrain, and Mailchimp are some of the best tools in this category, each offering unique features to help you amplify your content and achieve your marketing goals.
BuzzSumo is a powerful tool for B2B marketers to research, discover, and monitor content performance.
By suggesting relevant keywords and displaying top-performing articles based on your input, BuzzSumo provides valuable insights to help you create content that resonates with your target audience.
Also, its content analysis capabilities is awesome for measuring the effectiveness of your content marketing efforts.
It enables you to optimize your strategy and stay ahead of the competition, ensuring you’re on the right track.
Promoting your content across the web is crucial to expanding your reach and driving website traffic.
However, for B2B lead generation and growth, you can’t just post ads or market yourself everwhere. You need to be visible on platforms most likely to reach your audience.
And this is where Outbrain can be a valuable B2B distribution tool.
Outbrain is a content discovery platform that attempts to connect readers’ interests with actions that help your company. That is, they help promote your content through native ads or ‘recommendations’.
Outbrain helps you generate leads and conversions by directing users to your landing page when they click on your ad. What’s interesting is that Outbrain makes its ads look like its part of a website’s content. So it doesn’t look intrusive. Plus, it tries to share personalized and relevant content which attracts people.
Keep in mind, however, that Outbrain charges on a CPC (cost per click) basis. So, be prepared to invest in your campaigns.
Email marketing remains a powerful tool for B2B marketers. It’s reported to generate a return on investment of over $36 USD per dollar invested in it, making it one of the most powerful B2B content marketing strategies there are.
Especially since it’s likely the best way to reach out to important people in a business.
To carry out email marketing effectively, you should use a tool like Mailchimp to streamline communication.
Mailchimp is the leading platform in the email marketing space and integrates with hundreds of tools and platforms.
It has a user-friendly interface, attractive templates, and enables automated emails based on customer journeys. This ensures that you send your B2B audience the right content at the right time. For example, if they’ve just downloaded your eBook, send them a nurturing email.
But if they’ve clicked on specific links in your emails, you can recommend content related to those links.
Mailchimp allows you to craft and send engaging email campaigns that drive results.
Most important, its in-depth analytics and insights enable you to optimize your emails for better performance, making Mailchimp an indispensable tool for your content marketing efforts.
Social Media Management
Social media is a vital component of B2B marketing.
Even though social media largely reaches consumers, it’s critical to be present on it to manage your brand’s presence. And doing it across various platforms can be a daunting task. Thankfully, there are numerous social media management tools available to help streamline this process. You’ll ensure your content reaches the right audience.
Hootsuite, Buffer, and Sprout Social are among the best tools for managing your social media presence and boosting engagement.
Hootsuite is a comprehensive social media management platform.
It empowers marketers to efficiently manage their social media presence across multiple channels.
It has important time-saving features like:
- Post scheduling
- Social media listening
- And a central ‘inbox’ where you can collect private and public messages from all social networks in one place
With such features, Hootsuite is a no-brainer that enables you to stay on top of your social media game and drive better results.
You can integrate Hootsuite with seven social media networks and multiple channels. It also integrates with 150+ marketing apps like Canva, productivity tools, analytics and more.
Hootsuite is a must-have tool for B2B marketers looking to amplify their social media efforts.
Buffer is another popular social media management tool that focuses on content publishing and analytics.
It also has a user-friendly interface that uses queues to schedule content.
And one of its most powerful features is its analytics which gives you valuable insights into your social media performance.
It lets you connect to ten channels including Youtube and Shopify. It also integrates with dozens of content creation, distribution, and management.
As such, Buffer helps you create and share engaging content across multiple platforms, With it, you’ll soon be driving better engagement and results.
A major benefit is its affordability and ease of use make it great for small to medium-sized businesses looking to level up their social media marketing efforts.
Finally, Sprout Social is a premium all-in-one social media management platform for businesses that are ready to invest.
It’s features include:
- A unified inbox for all social media that all your team members can access
- Task management – assign social media tasks like responding to comments to different team members
- Social media analytics
- And because it’s a premium social media management platform, it has great customer support.
Its paid plans starts at $249 per user per month and you can get started with a 30-day free trial. It’s an attractive option for businesses looking to streamline their social media management processes and drive better results.
With its powerful capabilities and user-friendly interface, Sprout Social is a top choice for B2B marketers.
Analytics and Reporting
Analyzing and reporting on your marketing efforts is crucial for understanding the effectiveness of your campaigns and optimizing your strategy.
By using the right analytics and reporting tools, you can gain valuable insights into the performance of your website, SEO, and marketing initiatives.
Google Analytics, SEMrush, and Tableau are some of the best tools in this category.
They offer a wide range of features to help you make data-driven decisions and improve your marketing results.
I don’t believe that any business can do without Google Analytics – Google’s own free, comprehensive marketing tool that provides valuable insights into your website’s performance.
Once you connect your website to Google Search Console, you get an in-depth analysis of user behavior, traffic sources, and conversions.
Google Analytics enables you to identify areas of improvement and optimize your marketing efforts for better results.
You can also use third-party tools and plugins to get even more relevant information from it.
By leveraging goal setting, goal value assigning, and content grouping features, you can maximize your content marketing results and stay ahead of the competition.
Semrush is a powerful SEO tool that helps you with content marketing in these ways:
- By conducting technical audits
- Giving suggestions to optimize your content
- Tracking your search rankings
- Monitoring competitor’s performance
- Providing data for keyword research
And other ways to assist in growing your organic traffic.
Also, SEMrush is capable of managing paid ads and competitive intelligence by providing the best keywords for PPC campaigns. It also helps you monitor your competitor’s ad copy, landing pages, and spending.
It’s an indispensable tool for B2B marketers looking to improve their search engine optimization efforts. It will help you gain valuable insights into your marketing performance whether it’s blogging, social, or advertising.
Semrush provides a comprehensive suite of features that can help marketers identify opportunities to improve SEO and increase organic traffic. It can also be used to monitor competitors, track keyword rankings, and analyze backlinks.
You need it for its intuitive interface and comprehensive reporting capabilities. It’s a must-have B2B content marketing tool.
For most B2B marketers, collecting data isn’t the problem. It’s making sense of it.
Data visualization is crucial for B2B businesses looking to make sense of their marketing data and make informed decisions.
Tableau is a powerful, flexible, and secure data visualization tool. It’s an analytics platform to help you better understand your marketing performance.
And not only that, data storytelling is a major content marketing approach that big brands are using to great success.
Create powerful data-based stories, visuals, and more content with Tableau’s intuitive interface and robust capabilities.
You’ll create visually appealing charts, graphs, maps, and dashboards to analyze your data and gain valuable insights into your marketing efforts.
Marketing automation is a game-changer for B2B marketers, enabling them to automate and optimize their marketing processes. You can automate email marketing, lead generation, lead scoring, and segmentation.
And of course, you can use AI to even scale your content creation by generating blog posts and pictures faster than ever!
By leveraging the right marketing automation tools, you can streamline your marketing efforts, improve efficiency, and drive better results.
HubSpot, Marketo, and Pardot are some of the best tools in this category, offering a wide range of features and capabilities to help you automate your marketing processes and achieve your goals.
HubSpot is one of the best marketing automation tools there is. It helps maximize your content assets delivering the right content to the right people. And works seamlessly across your website and email through its integrations.
With its comprehensive suite of tools, HubSpot enables you to manage your marketing, sales, and customer service efforts from a single platform, ensuring your team stays aligned, and your campaigns drive results.
It does this with bots that build automated campaigns. You won’t have to worry about managing form inputs and integrations, emails, and so on. It has a simple but powerful visual workflow automation setup so you can easily segment your audeince, create personalized emails, and more.
With plans starting at $800 per month, HubSpot is a powerful solution for businesses looking to enhance their marketing automation capabilities and improve their return on investment.
Want to focus on account-based marketing (ABM)? Then you want to leverage Marketo or Adobe Marketo Engage as it’s known today. It’s part of the Adobe Experience Cloud platform.
Marketo is an account-based marketing (ABM) platform that offers a wide range of features, including journey analytics, website retargeting, AI-driven personalization, and predictive content.
You can get a bird’s eye view of all customers, various channels, critical touchpoints, and various data sources from one place. And you can track this data across months and years. This means that you’ll know what’s working and leverage it for future campaigns.
Its robust capabilities and seamless integration with popular CRMs such as Salesforce and Microsoft Dynamics 365 makes it an ideal solution for both small and medium-sized businesses. Especially if they want to streamline their marketing automation efforts and drive better results.
Pricing for Marketo is based on the size of your database, ensuring a tailored solution that scales with your business and lets your marketing and sales teams work together.
Pardot, a B2B marketing automation software by Salesforce, is specifically designed to help marketers work better with sales teams and generate more leads. It works by integrating automation with the Salesforce CMS platform.
You can build a visual buyer’s journey across the marketing and sales channel. And you can deliver customized emails, lead capture forms, and more to learn more about your audience.
As this happens, you’ll gather data and know where your audience is engaged. This way, you can nurture your audience through the marketing journey until they’re sales-ready.
Your sales team will also get alerts whenever customers interact at critical touch points. And you’ll also get detailed information such as engagement rate, revenue, ROI, and so on.
In this way, Pardot uses its powerful features, such as lead management, email marketing, and customer segmentationto automate and optimize your marketing efforts.
If you want to run a tight and results-oriented marketing team, then using Pardot will certainly improve efficiency and drive better results. And you should definitely use Pardot if you love Salesforce.
Collaboration and Project Management
Effective team collaboration and project management are essential for B2B marketing success. By using the right tools, you can streamline your workflow, improve communication, and ensure your team stays on track with their tasks and goals.
Asana, Trello, and Slack are some of the best collaboration and project management tools. And they’re certain to help your marketing team work more efficiently and effectively.
Asana is a project management tool designed to help teams collaborate on tasks, projects, and goals.
It has multiple views like a Kanban board, a list view, and a calendar view to help arrange and track tasks. You can create tasks that activate only when a specific task if complete. This is excellent if you want to have an automated process in your content marketing.
For example, say that your writer just created a new article. Once they mark that task as complete, your social media manager will immediately get a notification that they should start building a post around that article.
In this way, Asana’s user-friendly interface and powerful features enable you to plan, organize, and track your team’s work, ensuring everyone stays aligned and focused on their objectives.
Whether you’re managing a small marketing team or coordinating a large-scale project, Asana is an invaluable tool for keeping your team organized and on track.
Trello is a visual collaboration tool that allows teams to organize and prioritize tasks through the use of boards, lists, and cards.
It looks simpler than Asana and feels a little more intuitive. But don’t let that fool you, it has many integrations and advanced features to accomplish complex goals.
And best of all, you can use its intuitive drag-and-drop interface to easily do everything: create and manage projects, assign tasks to team members, and monitor progress in real-time.
By providing a clear visual overview of your team’s workload and priorities, Trello helps you stay organized and ensure your marketing projects stay on schedule.
In today’s fast-paced marketing world, effective communication is key.
Slack is a powerful communication platform that enables teams to stay connected, organized, and informed.
It’s wildly popular, and there’s a good reason why – it has a social media-like chat experience. This means that it allows direct messaging, group chats, and easy file sharing.
It has a more interactive, social feel and allows you to collaborate with anyone, anywhere easily. And its mobile app is invaluable when you need to connect with people on the go.
Slack helps your whole marketing team collaborate more effectively and ensures everyone stays in the loop.
With plans starting at $8.75/user/month, Slack is an essential tool for B2B marketers looking to improve team communication and collaboration.
Use the Best B2B Content Marketing Tools and Win!
There we go.
We’ve covered the top B2B content marketing tools that will make all the difference in your marketing success.
From content creation and optimization to analytics and reporting, these tools can help you streamline your marketing processes, gain valuable insights, and improve your overall performance.
The tools in this post will elevate your marketing strategy and achieve your goals in the competitive B2B landscape. So, why wait? Start exploring these tools today and take your marketing efforts to the next level.
Frequently Asked Questions
What is the most powerful B2B marketing tool?
The correct answer is that it depends on your needs. But if push comes to shove, email marketing is the most powerful B2B marketing tool because you can personalize your content. And it’s a professional way to reach out to managers, leaders, and C-level executives in other businesses.
However, social media management is also a powerful B2B marketing tool. It allows you to assess your target market and develop a custom strategy that can generate great results. You can use LinkedIn, Twitter, and other social media platforms to reach people.
Moreover, social media management tools offer companies a wide range of tools to reach potential customers. This makes it an essential tool for successful B2B marketing.
What percentage of B2B marketers use content marketing?
B2B marketers are increasingly embracing content marketing. 73% of interviewed and surveyed B2B marketers say they use content marketing as part of the overall strategy. And 70% of B2C marketers leverage it too.
One study found that 40% of B2B marketers document their marketing strategy, 33% have a strategy but no documentation. And 27% have no strategy at all.
What is content marketing strategy for B2B?
A successful B2B content marketing strategy involves creating and sharing relevant, engaging content that resonates with a business audience.
The goal is to increase brand visibility, drive website traffic, generate leads, and ultimately grow sales.
Content for B2B marketing can be delivered through a variety of channels, including websites, blogs, social media, email, and podcasts.
Which marketing communication tools are best suited for B2B marketing?
B2B marketing is best supported through a multi-channel approach. The top marketing tools are email marketing, content marketing for organic traffic, social media marketing, SEO, paid search and advertising, webinars, and market research.
Having a multi-channel, multi-pronged approach is critical to find B2B leads and prospects.