No matter what business you’re in, you can’t skip SEO.
If you want your website to appear at the top of search engine results, you need to make sure your website is optimized for search engines. Search engine optimization, or SEO, is the process of improving your website so that it ranks higher in search engine results pages.
We hardly look through search results on the second or third page. We tend to jump on the first option we get. It’s like a first come, first served cycle.
And that’s why we need SEO, to be there on the first page as organic search is one of the most important sources of traffic for most websites.
Why Do You Need SEO Automation?
There are a number of different factors that go into SEO, and it can be a complex and time-consuming process. A lot of research and strategizing goes behind SEO tasks.
And these are the reason why automated SEO is the need of the hour. But Can SEO be automated?
Yes, SEO can be automated. SEO automation makes SEO easier and faster to get the results you need. But to make full use of automated SEO, you first need to understand the difference between automated SEO and manual SEO.
In one line – How does automated SEO differ from manual SEO?
How does Automated SEO Differ From Manual SEO?
The main difference between automated and manual SEO is that automated SEO requires less time and effort to get results. Manual SEO requires more hands-on work.
For example, take keyword researching. By automating SEO, you can easily find the relevant and most searched keywords to target in your SEO campaign. Manual SEO requires manual efforts such as manually checking keyword search volume, competitive analysis, etc.
SEO automation is all about taking the manual work out of SEO and automating tasks such as keyword research, content optimization, link building, and more.
For SEO automation, you’ll find numerous automation software online, which works just fine. However, if you don’t know how to optimize manually then you’ll have to bank on SEO agencies.
Nowadays you’ll find so many search engine optimization startups and agencies. But remember they’re expensive.
With that said, let’s come back to SEO automation again.
SEO Tasks Up For Automation
A reality check – automated SEO doesn’t mean you can feed your SEO strategy to the automation software and forget about it.
No, it doesn’t work that way. What SEO automation does is, it makes your job easier. You still need to be actively involved in the process and strategy-making part. But it streamlines and speeds up the process of optimization.
Now let’s talk about which tasks are or can be automated. Here are some of the most common tasks that can be automated:
SEO automation can improve your SEO in a number of ways.
First, it can help you quickly and easily find the right keywords for your website. By using a keyword research tool, you can instantly see which keywords are most popular with searchers and which ones are most likely to result in traffic to your website.
SEO automation enables you to track your progress over time and see which keywords are driving the most traffic to your site.
Backlinking is one of the best ways to increase your website ranking through SEO strategies.
The more the number of links pointing to your website, the higher it will rank in search engine results. What Google search does is it considers backlinks as a vote of confidence.
And that’s why for effective SEO optimization, it is important to monitor the links coming to your website. And this job can be given up for automation.
What automation does is keeps track of all the backlinks coming to your website, and it can also alert you when a negative link or broken link is detected. Broken links are also known as bad backlinks as they lead to an error page.
With SEO automation you get to keep track of it all and ace your game accordingly.
Rank tracking is the process of monitoring your website’s position in the search results for various keywords.
This is an important part of any SEO strategy, as it helps you to track your progress and identify opportunities for improvement. However, rank tracking can be a time-consuming task, particularly if you are tracking a large number of keywords.
Fortunately, there are a number of tools and services that can automate rank tracking, making it easier and faster to track your rankings. Rank tracking is and was an important part of your SEO strategy.
Like all the other analyses it helps you track your progress and identify opportunities for improvement.
The Best SEO Automation Tools
In the article, you’ve been through the SEO tasks that can be automated. Now let’s find out the SEO software that makes automation possible.
SEO can be a time-consuming process, but SEMrush makes it easier by automating some of the most important SEO tasks. SEMrush is the perfect answer to the question can SEO be automated.
With just a few clicks, you can create an SEO campaign that will improve your website’s visibility in search engine results pages. The SEO tasks that SEMrush helps out with are –
Carrying out SEO campaigns becomes easy-peasy when you know what keywords to use. But researching relevant and traffic-driving targeted keywords can be nerve-wracking.
But SEMrush simplifies the process by giving you access to keyword data from some of the top search engines, including Google and Bing.
Plus, SEMrush breaks down the keyword data into two parts – local and national for your ease. For example, if you’re searching for local keywords, you can even specify what country or city to target.
SEMrush also provides detailed reports on your website’s SEO performance, so you can track your progress and identify areas that need improvement.
For example tags, meta descriptions, or alt texts, this tool goes through it all and seeks out any SEO loopholes.
Whether your backlinks or your competitors’ SEMrush will give you a detailed report on the backlinks present on both websites. Along with all these, you also get rank-tracking benefits. Want to see your page’s rank against different keywords? SEMrush will drop in that report daily.
SEMrush has three plans available — Pro, Guru, and Business. The Pro plan is suitable for small businesses billed at $119.95 per month, while the Guru and Business plans are suitable for large-scale businesses. For Guru and Business, you’ll have to pay $229.95 and $449.95 per month respectively.
2. Google Search Console
Google Search Console is one of the best SEO automation tools available. It is a free tool offered by Google that helps your track your site’s performance in Google search results.
With Google Search Console you’ll be free to find the keyword that’s attracting the most traffic.
You can use Search Console to submit your site’s sitemap, view your search traffic and improve your site’s ranking. Moreover, you can use Search Console to test your website’s structured data and AMP pages. All these features make Google Search Console one of the best SEO automation tools available.
It’s a free tool offered by Google.
3. Screaming Frog
If you’re always looking for ways to automate your SEO efforts. Then Screaming Frog is can be of help!
This powerful little tool can automate almost everything from crawling your website to generating detailed reports on your site’s SEO health. With this tool, you can get more things done than just tracking your rankings, like –
- Generating your site map for Google
- Track and fix errors at a lightning speed by working with software like Google Analytics, Page Speed Insights, etc.
- Analyzing your Metadata for any error
- Fix numerous broken links
And the best part? It’s totally free for up to 500 pages! But if you need more than that, the paid version is definitely worth the investment. Not only does it give you unlimited crawling and reporting, but it also helps you track your site’s SEO efforts and rankings over time.
So if you’re looking for an easy way to take your SEO to the next level, the Screaming Frog is definitely the tool for you.
Free for up to 500 pages, but beyond and for a 1-year license it’s $209.
Ahrefs is free to use and signing up only requires an email address. The user interface is easy to navigate and understand. The main dashboard shows an overview of the website’s SEO health including rankings, pages, and reports.
The left sidebar has options to view different types of reports such as keyword research, backlinks, site explorer, and more. Users can also see a list of their most recent projects.
This tool allows you to see the monthly search volume for a given keyword, the difficulty of ranking for that keyword, and the number of results returned for that keyword. The keyword difficulty score is based on a number of factors including the number of results returned and the quality of those results.
The site explorer tool allows users to see the website’s backlink profile, top Pages, anchors, and more.
The Ahrefs comes with a content explorer feature as well. This feature pulls up the top-ranking content for you to learn and take inspiration from. Ahrefs also offers a free Chrome extension that gives users quick access to Ahrefs data from within their browser.
Overall, Ahrefs is a powerful SEO automation tool that can help you improve your website’s SEO health.
Ahrefs has monthly packages namely – Lite, Standard, Advanced, and Enterprise.
For Lite, Standard, Advanced, and Enterprise you’ll have to pay $99, $199, $399, and $999 per month respectively.
SE Ranking is one of the best SEO automation tools because it offers a comprehensive suite of features that improve your website’s pages, rankings, and backlink profile. It’s an all-rounder tool.
The pages module lets you easily create and manage your web pages, and the rankings feature provides detailed insights into where your pages are ranking for various keywords.
The backlink profile module helps you to track and improve your website’s backlink profile. Plus, it allows you to research and track the keywords that are most important to your SEO success. SE Ranking also offers a variety of other useful features, such as
- Competitor analysis – With this feature, you can track the SEO strategies of your competitors. The keywords they’re using and even the PPC ads they’re using.
- Site auditor – A full body check-up for your website, to diagnose and fix any potential SEO error.
With its comprehensive set of features, SE Ranking is an essential tool for any serious SEO professional.
Like all the other tools SE Ranking comes with three price plans namely – Essential, Pro and Business. For Essential you’ll have to pay $31.20 per month, for Pro and Business it’s $71.20 and $151.20 per month respectively.
Some Quick Tips On SEO Automation Tools
1. Make sure you properly set up your robots.txt file so that search engines can crawl and index all the important content on your website.
2. To maximize SEO, use a variety of automated SEO tools (as listed above) to improve your rankings and track different elements such as keyword rankings, backlinks, and more.
3. You can even opt for AI-powered tools like RankBrain to get a better understanding of what your customers are looking for.
Take It From Here
SEO automation can be a useful tool for you.
SEO automation saves time by automating tedious and repetitive tasks, allowing you to focus on more strategic aspects.
Plus, you’ll have automation tools at your service to make SEO analysis efforts like tracking and improving your website’s search engine rankings, backlinks, keywords, and pages easier. The five tools highlighted in this article are just some of the top-rated options available today. Each has its own unique features and benefits.
Thus. choose wisely and make sure you utilize them to their full potential. Automated SEO is the way of the future, and it can help you achieve the success you seek in this ever-evolving digital world. Through this article, you got all the info needed for you to get going. So stop struggling with SEO and start working smart.